The world largest consumer-voted award for products and brands.
Trusted by 4.5 billion consumers across 40+ countries, empowering innovation and consumer choice worldwide
2 Logos, 2 Symbols of Trust
Our system includes 2 distinct symbols of trust.
Brands are free to choose whether or not to take part in our competition, those who do so voluntarily submit their products to consumers’ opinions.
We are a marketing tool shaped by consumers, designed to guide them toward products and brands that commit to being evaluated by you. A marketing tool that is useful for all stakeholders, transparent, and objective.
PRODUCT OF THE YEAR
It showcases the innovation behind a brand’s product, one that is relevant, useful, and responsible.
BRAND OF THE YEAR
It showcases the brand’s efforts in innovation, customer-centric initiatives, responsibility, and its commitment to the Sustainable Development Goals.
Voted Product of the Year is the world’s premier consumer-voted award for product innovation. Established in France in 1987, it guides 4.5 billion consumers to the best new products in their markets and reward manufacturers for quality and innovation in 44 countries.
The Product of the Year seal is backed by the votes of 4,000 consumers, serving as a shortcut for shoppers in the supermarket, saving them time and money. For manufacturers of the winning products, the award is a powerful marketing message proven to increase product trial, awareness, distribution and sales.
Product of the Year accepts entries every year from consumer goods that demonstrate innovation and were launched within the last 24 months. Participating products are then placed into specific categories such as food, beverages, personal care, household care, etc. with a product then being chosen as a winner in its category through a nationally representative face-to-face survey conducted by Sia Insight.
Winning products are announced in March of each year and acquire the right to use the POY seal in marketing communications for 1 year.
Our Values
- Efficiency
- Reliability
- Consistency
- Commitment
Frequently Asked Questions
What is POY?
What is POY?
Product of the Year is the world’s premier consumer-voted award for product innovation. It guides consumers to the best new products in their markets and reward manufacturers for quality and innovation. It’s not only an internationally recognized award but a proven ROI tool.
How is Product of the Year different from other awards?
How is Product of the Year different from other awards?
Trusted: We work with world’s leading innovative brands since 1987.
Global: POY reaches 4.5 billion consumers in 44 countries.
Independent: At its core, Product of the Year rewards innovation through one of the largest independent consumer surveys which is conducted by global leader in market research, Sia Insight…
What products qualify?
What products qualify?
The eligible products for 202 program must have launch dates between 1 January 2024 and 31 December 2025, be nationally distributed, and demonstrate innovation in of the following areas: function, design, packaging, ingredients, recipe, arome/flavour/color or form.
How do you define innovation?
How do you define innovation?
Innovation does not necessarily be disruptive. It can be a new attribute that will serve consumers’ needs in an easier, better or a new way:
- Completely new product
- New formula or recipe
- Line extensions
- New variants like new taste/aroma/color/scent/shape
- New package
- New technology
- New attribute/function
- New Size
- New portion
- Products that create a new category/segmeny
- A novelty in a brand’s portfolio (does not have to be the first or unique in the market)
- New segmentation
- Commercial Innovation
How are the winners determined?
How are the winners determined?
We partner with the world’s leading market research company Sia Insight to survey a nationally representative sample of 4,000 consumers in Turkey. The survey is designed for consumers to evaluate new products on the criteria including product appeal, satisfaction and innovation.
Can I enter with more than one product?
Can I enter with more than one product?
Yes. There is no limit on how many products from one brand can be entered, as long as they meet the criteria.
When can I enter?
When can I enter?
Entries for 2026 program will be open until December 31, 2025.
What are the categories?
What are the categories?
POY accepts entries for all consumer goods spanning from fmcg to home appliances & durables. The exact category names are determined together with Nielsen post Ethical Committee Review allowing comparable products to compete with each other.
Can I opt out once I enter?
Can I opt out once I enter?
Products cannot opt out once submitted. By submitting your product, you are providing full commitment to the program and any fees that may apply if your product is voted a finalist or winner of Product of the Year.
What are the benefits for the winners?
What are the benefits for the winners?
Winners have found numerous ways to benefit from POY since 1987, here are a few of the key benefits:
Being included in the prestigious PR campaigns POY runs
A comprehensive research analysis of the Sia Insight survey of 4,000 consumer, reporting product performance across each measure
Most importantly, winners receive a one-year licensing term on unlimited usage of the Product of the Year seal on all marketing material which has a proven track record to lift sales
What is Ethical Committee Preview?
What is Ethical Committee Preview?
Ethical Committee Preview is a preliminary evaluation of all entries to confirm that each product meets the basic requirements for the program. This is an event attended by marketing, media, retailing and market research industry professionals. Products advancing from Ethical Committee Preview are deemed “Finalists” and are subsequently placed into research for evaluation from the Sia Insight survey of 4,000 consumers..
When was Product of the Year founded?
When was Product of the Year founded?
POY was founded in 1987 in France by Christian Le Bret.
POY Turkey started operations in 2015.
When will I know my status?
When will I know my status?
Finalists will be notified after their products have been put through to the consumer research stage of the competition. Winners will be confidentially notified in February and can prepare marketing efforts to start at midnight of the Awards Night in March.
How can I receive further information?
How can I receive further information?
Please contact Çiğdem Micozkadıoğlu at
This email address is being protected from spambots. You need JavaScript enabled to view it. or 0 850 309 21 49.
