Global
44 countries operating under the same goal: guide consumers to the most innovative products on the market
Trusted
Cooperation with world’s leading innovative brands since 1987
Independent
Survey of thousans of shoppers conducted by independent and reputable research partner
Your Return On Investment
Higher Purchase Intent
80% of people are more likely to buy a product that has won Product of the Year
Drives Consumer Trust
%69 I believe that in general terms TV ads tell the truth
%80 If an advert featured the Product of The Year award, I would be more likely to trust what it was saying…
80% of consumers trust a product with POY logo on it
Privileges in POY Partners
PR
Inclusion in PR campaigns of Product of the Year
Advertising
Special rates for your advertising investments in media partners
POS
Exclusive merchandising applications at retailer partners
Market Insight
A comprehensive research analysis of the Sia Insight survey of 4,000 consumers, reporting product performance across each measure
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